Bud Light

NEW YORK, NY

Each year, Bud Light participates in the Pride Parade in NYC.  As part of their Bud Light Dive Bar Series, I designed this brand activation bringing the revelatory spirit of Pride to the existing identity of the series.  Through the Dive Bar Series, Bud Light was named one of the top 10 innovative brands by Biz Bash in 2019.

https://www.bizbash.com/bizbash-lists/brands-people/article/21094916/bizbashs-innovative-event-brands-bud-light    

 JV Production