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California
GRAPHIC DESIGN
GRAPHIC DESIGN
GRAPHIC DESIGN
PRODUCT DESIGN
EVENT DESIGN
BUD LIGHT
NEW YORK, NY
Each year, Bud Light takes part in NYC’s Pride Parade, and in 2019, I designed a brand activation as part of their Bud Light Dive Bar Series—infusing the campaign with the bold, celebratory spirit of Pride. The concept seamlessly merged the brand’s existing identity with the energy and inclusivity of the LGBTQ+ community. This activation contributed to Bud Light being named one of BizBash’s Top 10 Most Innovative Brands of the year.
RAIOLA/Co. Production
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